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Chan Kim and published by Harvard Business Review Press which was released on 20 January 2014 with total pages 320. My Ocean Is Turning Red Value innovation in export marketing strategy: The case of a Canadian firm in Japan. Read as many books as you like (Personal use) and Join Over 150.000 Happy Readers. Academy Of Management Proceedings , 2017 (1), 17635. doi: 10.5465/ambpp.2017.17635abstract Listen online or offline with Android, iOS, web, Chromecast, and Google Assistant. This expanded edition includes: A new preface by the authors: Help! The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. (Wild Kratts)The Strategy Book ePub eBookGuide to W. Chan Kim's & Et Al Blue Ocean StrategyT-Shirts and Suits: A . This book challenges conventional wisdom and will make you rethink what you know about business strategy, marketing and innovation. Sure, Let Me Drop Everything and Work On Your Problem. Journal of Food Products Marketing, 16(4), 361-372. READ PAPER. 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